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Work Ethic Design LLC is Jake Wright, graphic designer.

Currently available
for new projects.

Boyd Biomedical

brand identity | signage | logo


A full brand identity complete with original lettering and a modernist composure introduces this growth partner for medical device and life sciences companies from Massachusetts (Boston, Lee).

Brand Identity

Jake Wright Boyd Biomedical
Jake Wright Boyd Biomedical
Growth Services Logotypes
All original typography
Jake Wright Boyd Biomedical
Jake Wright Boyd Biomedical
Jake Wright Boyd Biomedical
Style Guide
PPT Template Styles
HTML email Signatures (the true test of any designer)


Jake Wright Boyd Biomedical
HQ Entrance
Jake Wright Boyd Biomedical
ADA-compliant Room Signs
Jake Wright Boyd Biomedical
Custom Acrylic


Jake Wright Boyd Biomedical
Service Symbols Animation


Working with Jake on our brand identity was an absolute pleasure. Jake was able to understand our business, our values, and our vision, and translate these elements into exactly the identity we were looking for. Jake's creative talent is unmatched. He was able to interpret our tastes and aesthetic preferences and blend them into a variety of assets which perfectly represented biomedical innovation.

–Matthew Boyd, Chief Commercial Officer, Boyd Biomedical

Boyd Biomedical Design Stories

A logotype treatment, flexible colorways, and geometric textures set the tone for motion title cards and still graphics used by Boyd’s in-house podcast series (playing on Spotify and their website).
Tall Card
Square Card
Title Template