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Work Ethic Design LLC is Jake Wright, graphic designer.

Currently available
for new projects.




This logotype for the “ESX” (retired) aero-style road bicycle captures the R & D principles employed by its creator: Parlee Cycles, Beverly, MA.

Core Lettering

Stroked Variant

5-second Design Brief
I drew the letters to convey a sense of unified movement, inspired by the concept of aerodynamic windflow—a chief component of the ESX frame design.

Knockout Badge

Badge on Production Model