On product labels and consumer-facing collateral, an intentionally angled and cropped "ALB" frames the visual identity. I designed this to be easily recognizable across a bar or busy liquor store shelf. This solution is a solid example of how visual interest can be achieved through compositional restraint.
On product labels and consumer-facing collateral, an intentionally angled and cropped “ALB” frames the visual identity. I designed this to be easily recognizable across a bar or busy liquor store shelf. It is an example of how visual interest can be achieved with compositional restraint.
Bottle photography also by 
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Familial design persists regardless of vessel size.
Brand integrity persists regardless of vessel size.
ALB Vodka is proud of its roots. This pictograph depicts Albany at the center of radiating circles which engulf the boundaries of New York State. Wherever the brand may go, this secondary symbol will always serve as a tidy visual link to its origin.
