Note: The prevailing industry convention for rope photography is a figure-8 "hank". Awkward in form, the hank undersold the rich patterns and colorways which Sterling ropes possess. I devised a simple coiling standardization, shot over backlit glass, for product photography (seen in the above catalogs) that solved that problem. It is engaging and dynamic, shows greater product detail and can be easily repeatable for a variety of rope sizes and applications.