Prior to GPES, I updated the visual branding of its sister company—GP Fund Solutions (GPFS)—a fund administrator based in New York with offices abroad. Ambitious, highly-skilled and devoutly employee-focused, GPFS had out-grown the wardrobe of its initial branding and sought an aesthetic refinement to better reflect the values and position it occupies within the accounting industry. To that, I created several brand refinements starting with a logo rework, color and typography selection, compositional arrangements and original photography, all culminating in the design and buildout of a new website. A sacred cow, the company's original symbol found a harmonious pairing beside thoughtfully-selected type in several new, handsome arrangements.