Bright Ideas Brewing

brand identity | logo | packaging

Overview

Winner // Print Regional Northeast, 2017

A ground-up brand identity for this nanobrewery in North Adams, MA.

The term “creative economy” may induce a prolonged eye-roll, but in the former factory hill town of North Adams, Ma, it’s a viable force for positive change. ...read more

Color and Core Symbol

Circle Variant on Brand Yellow

Square Variant on Brand Blue

Full Color Symbol

Original Typography

While inspired by geometric stalwarts like Futura, I created Bright to embody a sense of colloquial playfulness and honesty.

Messaging Lock-up

Alphabet

Additional Glyphs

Full Logotype

Indeed.

Full Logo Lockups

Many designer-approved idiotypes for a DIY-client.

stroked square

stroked rectangle

stroked shield

stroked circle

stroked square

stroked rectangle

stroked shield

stroked circle

square

rectangle

shield

circle

square

rectangle

shield

circle

The purest expression of this brand; stacked logotype on full-color.

A Label System with Thought

I designed the original Bright Ideas 16oz labels. This solution solved two critical issues: 1) to maintain consistent parent-brand awareness in a hyper-flooded (and illustratively gauche) craft beer space, and 2) to provide an economical design framework that minimized client marketing expense per new SKU. Seasonal varieties pull from brand colorways and faux-metallic effects heighten impact.